From : The New York TimesPhoto : Virginia Postrel
Indecision-Making .
Sheena Iyengar is the psychologist responsible for the famous jam experiment. You may have heard about it: At a luxury food store in Menlo Park, researchers set up a table offering samples of jam. Sometimes, there were six different flavors to choose from. At other times, there were 24. (In both cases, popular flavors like strawberry were left out.) Shoppers were more likely to stop by the table with more flavors. But after the taste test, those who chose from the smaller number were 10 times more likely to actually buy jam: 30 percent versus 3 percent. Having too many options, it seems, made it harder to settle on a single selection.
From the Los Angeles Times :
Fiction1. The Girl Who Played With Fire by Stieg Larsson ($15.95)2. The Girl With the Dragon Tattoo by Stieg Larsson ($14.95)3. Little Bee by Chris Cleave ($14)4. Let the Great World Spin by Colum McCann ($15)5. Cutting for Stone by Abraham Verghese($15.95)6. A Reliable Wife by Robert Goolrick ($14.95)7. The Last Song by Nicholas Sparks($7.99)8. The Elegance of the Hedgehog by Muriel Barbery ($15)9. The Lightning Thief by Rick Riordan ($7.99)10. The Battle of the Labyrinthby Rick Riordan ($7.99)
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