From : The Hindu
Photo : http://www.hindu.com/
The book serves as a decent entry point for its primary target audience, the new fans of the game .
Around the time of the 1998 World Cup in France, an Indian bubble gum company began giving away football cards free with its gum, causing an entire generation of pre-teens, some of whom had never watched football, to debate endlessly the relative merits of Gabriel Batistuta and Alessandro Del Piero.
The cards, with action pictures in front and a short biography at the back, served as an initiation into an unfamiliar sport, helping newbies separate the Italians from the Germans and the forwards from the midfielders.
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