From : The Globe and Mail
Photo : http://www.theglobeandmail.com/
There’s a line that goes around in the publishing industry: “You can’t tell a book by its cover, but you can sure sell it.”
In the book world, nobody takes cover art lightly. Publishers pile time, money and talent into cover art. They recruit top artists, run market tests and hold focus groups. And they count on covers to make old books new again, and attract attention in bookstores where half the purchases are made on the whimsy of browsing.
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