The Man who sold America

From : The Reason
Photo : http://reason.com

The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century, by Jeffrey L. Cruikshank and Arthur W. Schultz, Harvard Business Press, 415 pages, $27.95

Americans are great at rattling off Nike slogans and reciting the lyrics to the Big Mac theme song. But ask them to name the man often described as the father of modern advertising, and you might as well ask them to name the U.S vice president in 1853. That so few people have ever heard of Vice President William Rufus DeVane King is understandable: He died after just 45 days in office as second-in-command to Franklin Pierce. That so few people have ever heard of the man who convinced America to brush its teeth every day and made it fashionable for women to smoke in public is downright unpatriotic.

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