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A few pages in, it’s hard not to feel déjà vu. Moynihan came out a few years ago with Selling Sickness, a book tackling the problem of medicalization, the tendency for typical life phases or human behaviour such as shyness to be medicalized – treated as disorders and diseases requiring medical treatment.
The economic motivation for medicalization is obvious. Once something is labelled a disease, it requires intervention, often in the form of a pharmaceutical cure. Profits expand, the sicker we are exhorted to feel.
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