Thursday, March 15, 2012

Encyclopedia Britannica Ending Their Print Version (Updated)

Lamenting The Loss Of A Print Icon -- CNN

(CNN) -- Ronnie Oldham could sell encyclopedias. He was named National Rookie of the Month in 1988 for his ability to push the Encyclopedia Britannica.

He was so good, he once sold a set to a blind man.

Oldham learned the importance of brand identity, market leadership and customer appreciation as a traveling salesman for the famed company. He also knew how to close a deal.

"You had to produce, or you were gone."

It's been about 20 years since he last sold one of the iconic sets. The information age had dawned in the 1990s, and Oldham "saw the handwriting on the wall." He bolted.

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Previous Post: Encyclopaedia Britannica Stops The Print Edition After More Than 200 Years

More News On Encyclopedia Britannica Ending Their Print Version

Encyclopedia Britannica ends print, goes digital -- Reuters
Encyclopaedia Britannica ends print run -- L.A. times
Encyclopedia Britannica ceases to exist -- in print -- L.A. Times
The Encyclopaedia Britannica is going out of print --
The dull but dependable Encyclopaedia Britannica bows to the digital facts of life -- The Telegraph
Encyclopaedia Britannica ends its famous print edition -- BBC
Encyclopaedia Britannica: After 244 years in print, only digital copies sold -- Christian Science Monitor
Encyclopaedia Britannica Is Dead, Long Live Encyclopaedia Britannica -- Fast Company
A bittersweet bye-bye to Britannica -- CNN Money
Encyclopaedia Britannica Goes Out of Print, Won't Be Missed -- The Atlantic
Encyclopedia Britannica puts an end to print publishing -- Christian Science Monitor
Loving Encyclopaedia Britannica -- Robert Wright, The Atlantic
Britannica Print Edition Kicks the Bucket, So Is Wikipedia Our New Lord and Master? -- Time
Death of the Salesmen: Britannica's Former Door-to-Door Sellers Reminisce -- Wall Street Journal

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