Friday, April 13, 2012

Yahoo Mulls Plan To Put ADVERTS In eBooks

Birds Eye Fish Fingers: Could nautically themed books be 'brought to you' by brands such as Birds Eye?

Moby Dick (Brought To You By Cap'n Birdseye): Yahoo Mulls Plan To Put ADVERTS In eBooks -- Dialy Mail

* Video ads WITHIN text of books
* Words could even be inserted into text of novels
( Two patent applications submitted in U.S. last week

Yahoo is investigating plans to put adverts inside ebooks on devices such as Amazon's Kindle or Apple's iPad.

The idea could lead to increased product placement on modern novels - or books offered for free in exchange for adverts within the text.

Adverts could range from simple sponsorship - 'Oliver Twist is brought to you by Scots Porage Oats', to videos within the text.

Read more ....

My Comment: Smart .... very smart. This is a cool war for online libraries to make money on their products.

1 comment:

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