Monday, May 28, 2018

Why Are Chinese Science Books Not Popular?

Header image: Children read popular science books in Shaoyang, Hunan province, May 30, 2016. VCG

Tang Bo, Sixth Tone: Why Nobody Is Reading China’s Popular Science Books

Neither scientists nor consumers are interested in works targeting a general audience — but my set of children’s books aims to change that.

On April 20, I attended a science salon in Beijing that was cohosted by the China Science Writers Association. During her speech, Yang Xujie, the deputy editor-in-chief of Popular Science Press, bemoaned the fact that high-quality Chinese popular science books are extremely rare, and few sell more than 5,000 copies. Indeed, most best-sellers are translations from foreign languages.

Yang is correct. In 2017, domestic works made up less than one-fifth of the top 100 popular science bestsellers on e-commerce website JD.com, and only around a quarter of a similar list on its competitor, Dangdang. “A Brief History of Time,” written by the late British cosmologist Stephen Hawking, was the most popular science book in China last year.

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Bookyards Editor:  I know on Bookyards our math, chemistry, and physics ebooks are downloaded primarily from India and China.

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